O - I G L A S S

better in a glass

To remind our every day beer-drinking audience across middle-america that beer is better in glass, we found an up-and-coming country songwriter Chase McDaniel to create a song and music video true to his style. O-I glass simply acted as a record label would, funding the production, teasing and promoting the new release.

To amplify the song release, we selected TikTok influencers to make content true to their style, from covering the song using only glass material instruments to making unique album art.

creative director
additional credits:
gcd - kyle arango
cco - rob lenois
production - eva nosidam
director - logan meis