O - I G L A S S

plastic-free diet

When you’re grocery shopping, you don’t think about how the packaging you add to your cart could affect your health. Microplastics are slowly damaging the health of billions of people, ingesting up to 5 grams of plastic every week. O-I Glass, the biggest glass packaging producer, is encouraging everyone to start thinking about what they put into their bodies and shopping carts.

We challenged influencers to try the plastic-free lifestyle and document their new “diet”. Could you go seven days without eating any food or beverage packaged in plastic?

Beyond our stop motion videos bringing attention to the problem with plastic packaging, we captured the beauty of glass to highlight how glass is the purest possible packaging.

And reached shoppers in the moment with a contextual Instacart placement highlighting the glass products in each digital aisle page.

creative director
additional credits:
creators - danielle waterman, mickie mcleod, will useman
production - party of one studio
photographer - ian shiver