U B Y K O T E X

nose blind

Did you know that charcoal can absorb and neutralize odors? To help launch U by Kotex’s new pads with charcoal that help stop odor, we stopped women on the street to see if they could smell even the strongest smells through charcoal. Spoiler alert: even the professional noses of a sommelier and bartender couldn’t smell the red wine.

creative director
additional credits:
gcd - kat o’brien
cco - rob lenois